Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources: the NFL wanted to charge ~$50M (Tripp Mickle/New York Times)


Tripp Mickle / New York Times:

Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources: the NFL wanted to charge ~$50M  —  Apple’s pursuit of an N.F.L. media package has broadened to include a sponsorship of one of TV’s most-watched events.

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